WSC Sports Acquires Partnerbrite to Power Targeted Sponsorship ActivationThe acquisition expands WSC Sports’ platform with a sponsorship activation layer, enabling rights holders to drive deeper fan engagement and provide greater value to their brand partners
Half of Sports Fans Across Generations Canceled Streaming Services Due to Weak Personalization, WSC Sports Report FindsThe new comparative cross-generational report maps how Gen X, Millennials, and Gen Z watch, follow, and respond to sports content across devices, platforms, and formats
